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Clearly and candidly written, Crossing the Road to Entrepreneurship offers tips and advice that Bert Wolstein dispenses from lessons learned during a career that spanned more than five decades. This is a must-read for anybody who wants to grow and thrive in the business world, for any would-be entrepreneur who can learn from the huge success that Wolstein achieved.
It wasn't easy getting there. In 1948, the newly-married Wolstein opened an appliance shop in Cleveland called Kalamazoo Sales and Service. It closed after just eight difficult months.
Writing decades later about that short-lived venture, Wolstein analyzed it practically and concisely, using the episode to spin one of his many business maxims:
"Sometimes you have to recognize that you've made a mistake and walk away with the marbles you have left," Wolstein wrote. "The trick is to find the best exit strategy possible and to obey the First Law of Holes: When you are in one, stop digging."
This book is packed with such advice, learned over decades in the business world. Wolstein offers guidance on a wide range of business areas, including:
- Balancing work and family
- Maximizing performance from employees
- Moving on after parting with a business associate
- The pluses and minuses of diversifying a business
- Micromanaging and delegating
This is not a sugar-coated exercise in ego-massage. It is an honestly-told adventure of a man who explains how he started with very little and made it big.
Click here to read excerpts from the forward and chapter one of Crossing the Road to Entrepreneurship.
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